A life coach, psychologist, personal trainer and fitness and weight management expert, James is a well-known face on TV. He has co-presented Extreme Skinny Celebrities — Yo Yo Dieters for Living TV as well as a strand called Stop The Clock for a UKTV Style show, The Truth About Beauty. James also wrote an incisive article on the show for Ryanair magazine. He has also appeared regularly on Slimming for Summer, BBC1's Now You're Talking, Five News and Doctor Doctor. His ease in front of a camera is complemented by strong communication skills and a natural rapport with his audience.
James' infectious "can-do" approach to life and relationships is sensitively recorded in the BBC2 documentary New Servants, in which he is seen working with one of his many clients. Filmed over a period of nine months, it provides a revealing insight into the relationship between client and coach.
His youthful and healthy appearance is not something that James takes for granted. Because unlike many fitness coaches, James has had firsthand experience of being seriously overweight. And it is perhaps this ability above all others — to talk from the heart — that enables him to motivate people at a profound level.
James' speciality is his ability to blend psychology, nutrition and exercise to become the ultimate ‘project manager’ to produce change in both mind and body. Working closely with his clients, he draws on his diverse knowledge to design a genuinely workable personal development programme, inspiring people of all ages to gain the absolute best from their lives. James is really good at putting complex ideas into layman's terms and makes weight management fun and sexy!
Working in groups or coaching one-to-one, James operates from his private studio in Marylebone, London.
- Areas of Expertise:
- Dealing with low self-esteem
- How to build amazing self-confidence
- Designing a body shape you love
- Making health a priority
- Taking control and becoming unstuck
- Finding direction and living your dream
- Growing old and accepting it
- Communicating clearly and from the heart
- Becoming powerful and losing the victim identity
- Learning from the past and letting go
- Relationship success
- Creating a balanced life and being happy
- Qualifications:
- Childhood Obesity & Eating Disorders (Dip.)
- Eating Disorders (Dip.)
- Obesity Management (Dip.)
- Nutritional Interventions for Eating Disorders (Dip.)
- The Bariatric Client, Nutritional Interventions for the Bariatric Client, Gut Health in Obesity — workshop (2 day)
- Binge Eating in Obesity — workshop (1 day)
- Nutritional Counselling — NVQ3
- Weight Management Counselling — workshop (3 day)
- Life Coach Academy Life Coach — Distinction
- Diploma in Psychosynthesis Counselling & Therapy (2 year)
- B.Sc. Psychology (3 years)
- ACE American Counsel Exercise Personal Trainer
- Numerous other exercise-related qualifications, i.e. spinning instructor, BTS trainer
- The Truth About Beauty - UKTV Style
- Extreme Skinny Celebrities — Yo Yo Dieters - Living TV
- Doctor Doctor - Five
- Five News
- New Servants - BBC1
- Now You're Talking - BBC2
- Slimming for Summer - BBC1