Dan Hatfield is a television presenter, broadcaster, author and money-making expert, known for his warmth, quick wit and natural ability to connect with people from all walks of life.

A familiar face on British television, Dan is a regular on ITV's This Morning, where his hugely popular Trash or Treasure phone-in help viewers discover whether forgotten items in their homes could be worth a small fortune. Combining genuine expertise with an instinctive and entertaining presenting style, Dan has become a trusted voice on value, money and the booming world of pre-loved. In 2025, he joined the show's core on-screen talent in celebrating its National Television Award for Best Daytime Show.

Dan also co-presents ITV1's How to Clean Up for Cash alongside Josie Gibson, helping families tackle clutter, uncover hidden value and turn unwanted possessions into much-needed money.

Most recently, Dan created and launched Pre-Loved Prophets, a podcast co-presented with leading consumer journalist and broadcaster Alice Beer. Developed as a passion project, the show brings together their shared expertise, chemistry and curiosity to explore the world of pre-loved and help audiences think differently about what they own, buy and sell.

Dan first became a familiar face to millions on Channel 4's Posh Pawnbrokers, appearing at the helm of more than 70 episodes, before starring in ITV’s primetime series Million Pound Pawn across two series and a Marbella special.

Behind his broadcasting career is more than 25 years of real-world expertise. A third-generation pawnbroker from Sheffield, Dan is a qualified diamond grader, international dealer and specialist in antiques and luxury goods.

His first book, Money Maker, was published in 2024, and his Modern Treasures column for the Daily Mail quickly grew from bi-weekly to weekly. He is also a regular contributor across national print media and BBC Radio.

Whether uncovering hidden value, meeting extraordinary people or bringing big stories to life, Dan combines genuine authority with warmth, humour and infectious curiosity.